Every startup cherishes the dream of converting its small and newly created enterprise into a successful unicorn. Nevertheless barring few, most of the startups flounder during their initial phase and fails to reach their goal.
Do you know why startup fails in the first year of their existence?
The given figure illustrates that 42% of the failure of a startup is the lack of knowledge about the market. They try to launch a product whose market does not exist in the present scenario. Sounds absurd, but true?
The writing is on the wall! You have to find out an alternative solution to achieve your goals.
There is no magic stick which will immediately convert your startup in a unicorn enterprise!
The current marketing situation demands the perfect use of a web platform to convert your lead to profit. How can it be possible?
Simply by converting your web app to a progressive web app (PWA)! They are the future of effective marketing of your products to garner attraction of millions of people.
Still puzzled? Don’t worry as in the given article; we will focus on the importance of PWA and how it is changing the working of a startup? Furthermore, we will also illustrate how it will help a struggling startup to convert into a billion-dollar unicorn enterprise.
Best moments are about to arrive…
What is PWA? How has it gained high prominence?
PWA is the latest web application which is a hybrid of a website and mobile apps. They are one of the most talked technologies across the IT world and have created a buzz among the developers and programmers.
Why have they gained prominence? It is because of their ability to combine the most modern features of the browsers with a mobile experience that makes them the darling of the IT industry.
In a nutshell, PWA is most reliable, fast, and engaging web applications arrived in the market. Sounds interesting, isn’t it?
Still bewildered to understand its importance? Here is the answer.
Gone are the days when there was a need of following all the procedure after downloading a web app. Studies have shown that with each step to download an app, there is a 20% reduction of the users.
In such a drastic situation, PWA reduced the steps of downloading the app and getting them available on the home screen of the phone. Thus, there is a preparation of the fertile ground for any business to pitch their voice in support of startup!
Why will Startup benefit from PWA?
There are three critical metrics which will demonstrate the benefits associated with PWA, which a startup could exploit in their favor:
I. High Reach to the Mobile-Crazy Fans
There has been tremendous growth of the mobile web audience in recent years. Recent studies have shown that the number of smartphone users worldwide is estimated to grow from 3.3 billion in 2019 to 3.8 billion in 2021.
By going through given fact, building apps which give mobile-based feeling alongside with website is the best option for a startup to succeed in appealing to a large number of people successfully.
II. Easy Acquisition at Affordable Cost
Why switching to PWA is the best choice for your startup business? The reason behind is that the user acquisition cost for a PWA app is 10 times cheaper than the native app or website.
This heartening fact will allow you to acquire a large number of users with little expense. Thus you are saved from the maintenance and operational cost and could use this collected funds on other sources.
III. High Conversion Rate Empowers the Business to Expand Beyond Limit
PWA is renowned for the provision of seamless end to end-user experience even if there is a crumbling network. It will still work towards improving the conversion rate and help them to acquire new customers in a short duration of time.
Should Investing in PWA by Startups is Correct Choice?
Yeah! The time has arrived for you to start investing in the PWA because it will be of more significant benefit to your startup due to following features:
A. Easy Access to Content, Even in Offline Mode
All the web apps work significantly on online mode, but the greatest feature of the PWA app is that it permits users to work efficiently, even in offline mode. An exciting piece of information, isn’t it?
Service workers who are the core of PWA are programmable proxy which starts working when there is no internet connection and helps the user to work independently even offline easily.
So, hire a reputed PWA developer to get such exciting features to enhance your brand image among your users.
B. Successfully Tap on Larger Audience
The most important aspect of using PWA is that it permits you to get in touch with a larger audience on multiple devices. It helps you to successfully showcase your portfolio, services, and online stores on different appliances without any issue.
What’s more due to its compatible and receptive, PWA allows you to have a broad appeal to your customers present anywhere around the globe. Moreover, it will also benefit people in business due to its online and offline feature and thus provides better engagement.
C. Want Update? Implement PWA & See Results
If you are using the native app, then changed is a cumbersome process. This is because a contact has to be made to the app store to fix bugs which also take much time to update. However, this is not the case for PWA.
The benefit associated with PWA is that changes are deployed immediately without contacting anyone. Furthermore, there is no need to register or pay fees to download the given app.
D. Highly Secure Feature to Enhance the Longevity of your App
Secure websites are given more preference as security is a must. The web developers follow a standard where websites are programmed in HTTPS to protect the information provided by the customers.
So, a well-set platform is provided for using PWA as they are secure and provide full-proof protection of all the user-related information.
From the above-given article, it illustrates that a good PWA app shall prove to be a boon for your startup. It will not only enhance your effectiveness and efficiency, but it will also help you to achieve a billion-dollar club and become a part of the unicorn startups.
So, the time has arrived to contact a leading progressive web app development company and ensure to get a bright and prosperous future for your startup.